SOAR WV is a harm reduction organization, and when they came to me they needed essentially everything — logo, print materials, video content, photography, social media presence. The kind of project where you’re building the visual identity from the ground up and then immediately putting it to work across every channel.
The logo went through 23 concept variations before we landed on the final system. That process was worth it — harm reduction work carries a lot of stigma, so the branding needed to feel approachable and professional without being clinical or preachy. Once the identity was locked in, I designed a digital zine publication, a COSA recipe infographic, and the broader collateral suite.
On the video side, I covered city council sessions and produced interview content. The council footage was particularly interesting to work on because it’s advocacy in real time — you’re documenting people making their case to decision-makers, and the edit needs to respect the gravity of that while still being watchable.
I also shot art gallery events and produced photography throughout the engagement. The range of deliverables here — from logo design to council chambers to gallery openings — made this one of the more varied campaigns I’ve worked on.