Extensive branding and advocacy campaign for Liberate WV — a cannabis legalization effort in West Virginia. This included a full logo system, web assets, social media graphics, ad campaigns, and 20+ individual advocacy designs.
Advocacy branding has to walk a line. It needs to be taken seriously by lawmakers and media while also being accessible and shareable on social. The volume of design output here — 20+ pieces — meant building a flexible system early so each new piece could be produced efficiently without losing visual coherence.